Vânzările de băuturi alcoolice au crescut cel mai mult în timpul pandemiei

Vânzările de băuturi alcoolice s-au majorat cu 9% în acest an faţă de anul trecut şi cu 25,9% faţă de 2019, fiind produsul cu cea mai mare creştere în timpul pandemiei, conform unui studiu.

Din totalul pieţei de FMCG (Fast Mover Consumer Goods – bunuri de consum cu mişcare rapidă n.r.) , 53% reprezintă produsele alimentare, 17% băuturile non-alcoolice, 15% cele alcoolice şi 15% medicamentele.

Vânzările de alimente au crescut cu 1,5% în acest an şi cu 21% faţă de 2019. Cele de băuturi non-alcoolice, cu 7,7% faţă de anul trecut şi cu 13,5% faţă de 2019, iar, în cazul medicamentelor, creşterea a fost de 0,4%, respectiv 11,7%.

Această creştere are loc şi pe fondul unei promovări intensive, 30% din vânzările de băuturi alcoolice având loc în cadrul unei promoţii, după cum arată datele din mai 2021.

O altă categorie care a crescut foarte mult şi creşte în continuare este cea a produselor destinate animalelor de companie, pentru că anul trecut foarte mulţi au adoptat un câine sau o pisică.

Tot în cadrul cercetării realizate de Nielsen, 84% dintre consumatori declară că percepţia lor este că preţurile au crescut.
În ceea ce priveşte comerţul online, cota de piaţă a acestuia s-a dublat în aproape toate ţările UE.

Astfel, în cazul produselor electronice şi a celor destinate bebeluşilor, peste 60% din consumatori declarau că îşi fac cumpărăturile exclusiv în zona online, la finalul anului 2020.

Vânzările online de produse destinate bebeluşilor au crescut în continuare, cu 37% anul acesta.

Studiile Nielsen au mai relevat că nu mai este atât de important driverul privind proximitatea geografică, ci, în acest an, pentru prima dată importanţa acestuia a fost în scădere. În schimb consumatorii caută mai mult ca un magazin să aibă promoţii, programe de loialitate, dar şi produse noi şi inovaţii.

Sursa: Realitatea Financiara


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